CONCEPT.

阿里山高海拔、雲霧繚繞、晝夜溫差大，孕育出葉質厚實、香氣清透的高山好茶，茶湯甘醇順口、層次分明，堪稱台灣高山茶代表。
嘉義縣 中埔鄉農會 嚴選阿里山茶葉，推出以「日出」與「晚霞」為靈感的兩款袋茶。烏龍茶如晨曦金黃清亮，紅茶似晚霞琥珀醇厚，連續構圖串聯兩款包裝，呈現阿里山從黎明到黃昏的壯麗風景。貫穿畫面的阿里山小火車，象徵旅人穿梭於山嵐與光影之間，讓每一次啜飲，都像走進晨光與暮色交織的茶香旅程。

Design Concept｜Alishan High Mountain Tea Bag Series
The high altitude, misty climate, and sharp day-night temperature difference of Alishan
nurture tea leaves with rich texture and a delicate aroma. Its tea is smooth, mellow, and layered — a true representative of Taiwan’s high mountain teas.
ed by Chungpu Township Farmers’ Association in Chiayi, this series draws inspiration from Alishan’s sunrise and sunset. The oolong tea captures the golden clarity of morning light, while the black tea reflects the amber warmth of twilight. Through a continuous landscape composition, the packaging connects the two, showcasing Alishan’s beauty from dawn to dusk.
The iconic Alishan forest train runs across the design, symbolizing a journey through mountain mist and shifting light —where every sip feels like traveling through a world of tea, sunrise, and sunset.

• 視覺企劃
• 包裝設計